Disney: ad spend in the U.S. 2009-2022

Published by
Julia Faria,
Sep 10, 2024
In 2022, The Walt Disney Company spent more than five billion U.S. dollars to promote their products in the United States. To compare, the company's advertising spending worldwide was 7.2 billion dollars in the same period.

Disney’s global revenue

Established in 1923, the global powerhouse of media and entertainment, The Walt Disney Company's total revenue was nearly 83 billion dollars in the fiscal year 2022. The media and entertainment segment generated the highest amount of revenue for the company across the world. This segment generated over 55 billion U.S. dollars in revenue.

Disney+ experiences subscriber loss

Disney+ is a streaming platform that lets you enjoy a variety of movies and TV shows. The platform is owned and operated by the Disney Entertainment division. Launched in 2019, the platform has reached over 100 million subscribers after less than two years. In the third quarter of 2023, the number of subscribers of the platform decreased by roughly 11 million users and amounted to 147 million users. To compare, the number of Netflix subscribers worldwide was just over 238 million in the second quarter of 2023.

Walt Disney Company's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)

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Release date

June 2023

Region

United States

Survey time period

2009 to 2022

Supplementary notes

Figures have been rounded.

Figures preceding 2022 were retrieved from earlier publications.

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