This statistic contains a breakdown of General Motors' U.S. advertising expenditure in 2013. General Motors spent 18.4 million U.S. dollars on outdoor advertising in the U.S. in 2013.
General Motors advertising spending in the United States in 2013, by medium
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.
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Advertising Age. (June 23, 2014). General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/192043/ad-spending-of-general-motors-in-the-us/
Advertising Age. "General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars) ." Chart. June 23, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/192043/ad-spending-of-general-motors-in-the-us/
Advertising Age. (2014). General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars) . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/192043/ad-spending-of-general-motors-in-the-us/
Advertising Age. "General Motors Advertising Spending in The United States in 2013, by Medium (in Million U.S. Dollars) ." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/192043/ad-spending-of-general-motors-in-the-us/
Advertising Age, General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/192043/ad-spending-of-general-motors-in-the-us/ (last visited October 02, 2024)
General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars) [Graph], Advertising Age, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/192043/ad-spending-of-general-motors-in-the-us/