In 2022, Procter & Gamble's advertising spending in the United States amounted to 5.06 billion U.S. dollars. Procter & Gamble's brands extend from Pampers to Gillette, including numerous other personal care and household products. The company ranked among the top three leading advertisers in the U.S. in 2022.
The world’s largest advertiser
Procter & Gamble, also known as P&G, allocates most of its measured-media advertising budget in the United States to television. P&G was the leading broadcast network TV advertiser in the U.S. in 2022, with a nearly 700 million dollar investment. In recent years, the company innovated on its TV ad strategy by bringing together numerous P&G brands in a commercial co-created by consumers across the country and first aired in the Super Bowl. In 2021, P&G spent around 8.1 billion U.S. dollars on advertising globally. The investment brought the company the title of largest advertiser worldwide.
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Advertising Age. (June 26, 2023). Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/
Advertising Age. "Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) ." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/
Advertising Age. (2023). Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/
Advertising Age. "Procter & Gamble's Advertising Spending in The United States from 2009 to 2022 (in Billion U.S. Dollars) ." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/
Advertising Age, Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/ (last visited December 22, 2024)
Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/191998/ad-spending-of-procter-and-gamble-in-the-us/
