Procter & Gamble: ad spend in the U.S. 2009-2022

In 2022, Procter & Gamble's advertising spending in the United States amounted to 5.06 billion U.S. dollars. Procter & Gamble's brands extend from Pampers to Gillette, including numerous other personal care and household products. The company ranked among the top three leading advertisers in the U.S. in 2022.

The world’s largest advertiser

Procter & Gamble, also known as P&G, allocates most of its measured-media advertising budget in the United States to television. P&G was the leading broadcast network TV advertiser in the U.S. in 2022, with a nearly 700 million dollar investment. In recent years, the company innovated on its TV ad strategy by bringing together numerous P&G brands in a commercial co-created by consumers across the country and first aired in the Super Bowl. In 2021, P&G spent around 8.1 billion U.S. dollars on advertising globally. The investment brought the company the title of largest advertiser worldwide.

A global giant with a long history

A consumer goods company with roots dating back to 1837, P&G had net sales of more than 80 billion dollars in 2022. The respective figure was around 76 billion in the previous year. In 2023, the company was one of the biggest companies worldwide by market capitalization.