In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).
Digital media takes over the ad market in the United States
Comcast Corp’s revenue soars, but pay TV share shrinks
Established in 1963, Comcast Corporation is a global telecommunications and media company headquartered in Philadelphia, Pennsylvania. The company offers cable TV and home internet services to millions of customers in the United States. In 2022, total revenue of Comcast Corporation increased and amounted to 121 billion U.S. dollars. That year, the company was estimated to have a pay TV market share in the United States of 22.4 percent – a number that is, however, predicted to decrease slightly in the coming years.
Largest advertisers in the United States in 2022
(in billion U.S. dollars)
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Advertising Age. (June 26, 2023). Largest advertisers in the United States in 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/
Advertising Age. "Largest advertisers in the United States in 2022 (in billion U.S. dollars)." Chart. June 26, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/
Advertising Age. (2023). Largest advertisers in the United States in 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/
Advertising Age. "Largest Advertisers in The United States in 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/
Advertising Age, Largest advertisers in the United States in 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/ (last visited November 22, 2024)
Largest advertisers in the United States in 2022 (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/275446/ad-spending-of-leading-advertisers-in-the-us/