According to a forecast done in September 2021, the U.S. ad revenue market is expected to grow by 124 percent in 2021 as indexed to pre-COVID conditions in 2019. Video advertising is forecast to grow by 109 percent in 2021 compared to 2019. Cinema ad revenue will show the smallest growth that year, at 31 percent.
Change in advertising revenue in the United States in 2021 compared to 2019, by medium
*video includes broadcast and cable (national- 95 percent; local -96 percent; CTV/OTT- 164 percent) and digital video (pure players - 206 percent)
**Other digital includes pure play display and other digital formats
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (October 25, 2021). Change in advertising revenue in the United States in 2021 compared to 2019, by medium [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/191948/us-ad-spending-by-medium/
MarketingCharts. "Change in advertising revenue in the United States in 2021 compared to 2019, by medium." Chart. October 25, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/191948/us-ad-spending-by-medium/
MarketingCharts. (2021). Change in advertising revenue in the United States in 2021 compared to 2019, by medium. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/191948/us-ad-spending-by-medium/
MarketingCharts. "Change in Advertising Revenue in The United States in 2021 Compared to 2019, by Medium." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/191948/us-ad-spending-by-medium/
MarketingCharts, Change in advertising revenue in the United States in 2021 compared to 2019, by medium Statista, https://www.statista.com/statistics/191948/us-ad-spending-by-medium/ (last visited November 21, 2024)
Change in advertising revenue in the United States in 2021 compared to 2019, by medium [Graph], MarketingCharts, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/191948/us-ad-spending-by-medium/
