The statistic above presents the combined ad spending of the leading 100 national advertisers in the United States in 2013. The largest national advertisers spent in total 59.2 billion U.S. dollars on measured media advertising, out of which 39.1 billion was invested in TV ads.
Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 23, 2014). Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/191918/combined-ad-spending-of-the-100-leading-advertisers-in-the-us-2009/
Advertising Age. "Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium (in million U.S. dollars) ." Chart. June 23, 2014. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/191918/combined-ad-spending-of-the-100-leading-advertisers-in-the-us-2009/
Advertising Age. (2014). Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium (in million U.S. dollars) . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/191918/combined-ad-spending-of-the-100-leading-advertisers-in-the-us-2009/
Advertising Age. "Advertising Spending of The 100 Leading National Advertisers in The United States in 2013, by Medium (in Million U.S. Dollars) ." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/191918/combined-ad-spending-of-the-100-leading-advertisers-in-the-us-2009/
Advertising Age, Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/191918/combined-ad-spending-of-the-100-leading-advertisers-in-the-us-2009/ (last visited December 30, 2024)
Advertising spending of the 100 leading national advertisers in the United States in 2013, by medium (in million U.S. dollars) [Graph], Advertising Age, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/191918/combined-ad-spending-of-the-100-leading-advertisers-in-the-us-2009/
