According to a survey conducted among consumers in the United States in June 2022, 70 percent of respondents said they received mistargeted ads - including inaccurate promotional emails or suggestions unconnected to previous purchases - at least once a month, while 24 percent said they received this type of information on a daily basis.
Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency
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Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency
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Adweek. (July 20, 2022). Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1321475/consumers-receiving-mistargeted-ads-us/
Adweek. "Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency." Chart. July 20, 2022. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1321475/consumers-receiving-mistargeted-ads-us/
Adweek. (2022). Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1321475/consumers-receiving-mistargeted-ads-us/
Adweek. "Share of Consumers Receiving Mistargeted Ads from Brands in The United States as of June 2022, by Frequency." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1321475/consumers-receiving-mistargeted-ads-us/
Adweek, Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency Statista, https://www.statista.com/statistics/1321475/consumers-receiving-mistargeted-ads-us/ (last visited February 15, 2025)
Share of consumers receiving mistargeted ads from brands in the United States as of June 2022, by frequency [Graph], Adweek, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1321475/consumers-receiving-mistargeted-ads-us/
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