Pandora's revenue 2006-2024, by source

In the fiscal year ending 2024, Pandora generated 1.61 billion US dollars in advertising revenue. The company's subscription revenue slightly decreased, reaching 540 million U.S. dollars.

Pandora Radio

Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of Q4 2024 Pandora had over 43 million monthly active users in the United States.

Since its launch, the company’s revenue has greatly increased. As of 2007, Pandora’s revenues from all sources totaled 4.18 million US dollars. By the completion of the fiscal year ending 2024, Pandora had earned total annual revenues of 2.15 billion. Of that total, 1.61 billion U.S. dollars were generated through advertising sales alone. Given that Pandora could count only an estimated 7.85 million paying subscribers in 2025 —most Pandora listeners make use of Pandora’s free music streaming services— it follows that subscription fees did not account for a greater share of revenue.