The statistic above presents the results of a survey among U.S. consumers to determine whether or not they are likely to purchase an e-reader in the future. Twelve percent of the respondents stated that they could not imagine themselves ever buying an e-reader.
Could you imagine buying an e-reader and reading e-books with it in the future?
Characteristic
Share of respondents
I can imagine buying an e-reader but have not made plans yet
32%
Maybe, maybe not
28%
No, never
12%
Rather not
12%
I am planning to buy an e-reader within the next 6 months
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PwC. (December 7, 2010). Could you imagine buying an e-reader and reading e-books with it in the future? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/190760/us-consumer-attitude-towards-future-ereader-purchase/
PwC. "Could you imagine buying an e-reader and reading e-books with it in the future?." Chart. December 7, 2010. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/190760/us-consumer-attitude-towards-future-ereader-purchase/
PwC. (2010). Could you imagine buying an e-reader and reading e-books with it in the future?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/190760/us-consumer-attitude-towards-future-ereader-purchase/
PwC. "Could You Imagine Buying An E-reader and Reading E-books with It in The Future?." Statista, Statista Inc., 7 Dec 2010, https://www.statista.com/statistics/190760/us-consumer-attitude-towards-future-ereader-purchase/
PwC, Could you imagine buying an e-reader and reading e-books with it in the future? Statista, https://www.statista.com/statistics/190760/us-consumer-attitude-towards-future-ereader-purchase/ (last visited January 09, 2025)
Could you imagine buying an e-reader and reading e-books with it in the future? [Graph], PwC, December 7, 2010. [Online]. Available: https://www.statista.com/statistics/190760/us-consumer-attitude-towards-future-ereader-purchase/