U.S. egg market: sales of the leading brands 2024

Eggland's Best captured sales of about 276.67 million U.S. dollars for 12 weeks ended March 24, 2024. The entire category is dominated by private label fresh eggs. 

U.S. egg production

Eggs are a staple of home kitchens and restaurants alike in America and their popularity shows no sign of diminishing. At grocery stores and supermarkets in the United States, eggs are typically sold in packs of twelve, and less commonly, in packs of six. In 2022, U.S. egg production reached about 9.13 billion dozen, decreasing from 9.3 billion dozen in the previous year.

America’s preferred breakfast foods

Starting the morning off with a delicious and nutritious breakfast is a great way to set yourself up for a productive and pleasant day. Some Americans are content with just a bowl of ready-to-eat cereal, while others aren’t satisfied until they eat a full plate of pancakes, bacon or sausage, fruit, and eggs. In a survey of American consumers, 60 percent of the respondents indicated that they enjoy eggs for breakfast. Other popular options included hash browns/potatoes, and French toast/pancakes/waffles.