Online advertising revenue in the U.S. 2004-2020, by pricing model

Distribution of online advertising revenue in the United States from 2004 to 2020, by pricing model

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Release date

April 2021

Region

United States

Survey time period

2004 to 2020

Supplementary notes

* CPM stands for cost-per-mille (per thousand impressions) and is a term typically used in advertising.
Figures preceding 2019 were retrieved from earlier report.

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Statistics on " Digital advertising in the United States "

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Global overview

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U.S. overview

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Formats

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Marketer insights

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Consumer attitudes

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Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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