According to a breakdown of U.S. online advertising revenue in 2020, that year, over 67 percent of online ads in the U.S. were priced based on their performance. A year earlier, this figure stood at around four percent less.
Breakdown of online advertising revenue in the United States in 2020, by pricing model
* CPM stands for cost-per-mille (per thousand impressions) and is a term typically used in advertising. Pricing model definitions may have changed over time period depicted, both within the survey process as interpreted by survey respondents.
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PwC, & IAB (U.S.). (April 7, 2021). Breakdown of online advertising revenue in the United States in 2020, by pricing model [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/190467/us-online-advertising-revenue-2010-by-pricing-model/
PwC, und IAB (U.S.). "Breakdown of online advertising revenue in the United States in 2020, by pricing model." Chart. April 7, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/190467/us-online-advertising-revenue-2010-by-pricing-model/
PwC, IAB (U.S.). (2021). Breakdown of online advertising revenue in the United States in 2020, by pricing model. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/190467/us-online-advertising-revenue-2010-by-pricing-model/
PwC, and IAB (U.S.). "Breakdown of Online Advertising Revenue in The United States in 2020, by Pricing Model." Statista, Statista Inc., 7 Apr 2021, https://www.statista.com/statistics/190467/us-online-advertising-revenue-2010-by-pricing-model/
PwC & IAB (U.S.), Breakdown of online advertising revenue in the United States in 2020, by pricing model Statista, https://www.statista.com/statistics/190467/us-online-advertising-revenue-2010-by-pricing-model/ (last visited December 18, 2024)
Breakdown of online advertising revenue in the United States in 2020, by pricing model [Graph], PwC, & IAB (U.S.), April 7, 2021. [Online]. Available: https://www.statista.com/statistics/190467/us-online-advertising-revenue-2010-by-pricing-model/
