Breakdown of U.S. online ad revenue 2023, by format

In 2023, roughly 40 percent of online ad revenue in the United States was generated through search advertising. Slightly less a third of the revenue came from digital static display ads that year.

Digital advertising in the United States

In 2023, online advertising in the United States generated a total revenue of about 2225 billion U.S. dollars. U.S. internet ad revenue has been increasing steadily since 2009 and in the last measured year by about seven percent compared to 2022. Search was the most invested-in digital ad format, commanding 40 percent of the market, followed by display with 30 percent, and video with 23 percent. Audio was the fastest growing digital ad format, at 21 percent year-on-year, however with a market share of three percent.

Mobile's king

Out of 210 billion dollars revenue generated by digital advertising in 2022, roughly three quarters came from mobile ads. The exactly split between mobile and desktop revenues was 154 billion to 56 billion in 2022. The share generated by mobile has been increasing year on year for the last decade, as has the share of digital in total advertising spending.