Search ad spend in the U.S. 2019-2023
In 2023, search advertising spending in the United States amounted to 107.5 billion U.S. dollars, out of over 320 billion total online media advertising spending for that year.
Search advertising spending in the United States 2019 to 2023 (in billion U.S. dollars)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Search advertising in the United States
Spending
7
- Premium Statistic Search ad spend worldwide 2018-2028
- Premium Statistic Search ad spending worldwide 2024, by type
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
- Premium Statistic Ad spending per internet user of search advertising in the U.S. 2019-2028
- Premium Statistic Digital Market Outlook: search ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Mobile ad spend in the U.S. 2017-2028, by format
Market leaders
6
- Premium Statistic Search ad spending in the U.S. 2024-2026, by company
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Digital ad revenue share in the U.S. 2021-2026, by company
- Premium Statistic Leading search engines in the United States 2015-2024, by market share
- Premium Statistic Most used search engines by brand in the U.S. 2024
- Premium Statistic Leading mobile search engines in the U.S. 2018-2024, by market share
Metrics
6
- Premium Statistic Search ads metrics in the U.S. 2024
- Premium Statistic Search ads metrics growth in the U.S. 2024
- Premium Statistic Search ads CTR in the U.S. 2024, by industry
- Premium Statistic Search ads conversion rate in the U.S. 2024, by industry
- Premium Statistic Search ads CPL in the U.S. 2024, by industry
- Premium Statistic Search ads CPC in the U.S. 2024, by industry
Marketer perspectives
5
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2024
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
- Basic Statistic Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024
Consumer attitudes
8
- Basic Statistic U.S. adults preferred methods for online search 2024
- Basic Statistic U.S. customer satisfaction with online portals and search engines 2000-2024
- Basic Statistic U.S. customer satisfaction with internet portals and search engines 2024
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
- Premium Statistic Media with ads more relevant than on Google in the U.S. 2024
- Premium Statistic Trust in product research results in U.S. 2024, by platform
- Premium Statistic Perceived change in ease of identification of paid search results in the U.S. 2024
- Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
Further related statistics
19
- Search advertising spending in the U.S. 2019-2026
- Desktop ad spend in the U.S. 2014-2019, by format
- Search ad spend in Ireland 2018-2023
- Google search ad revenue in the U.S. 2019-2024
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- U.S. search ad spending 2014-2019, by device
- Digital ad spend in Italy 2019-2020, by channel
- Brazil: online search ad investments 2015-2018
- Search media ad spend in Latin America 2022, by country
- Mobile search advertising spending in the U.S. 2015-2020
- Addressable TV ad spend in the UK 2019-2021, by platform
- Advertising expenditure in Hungary 2012-2024
- Advertising expenditure in Montenegro 2010-2019
- Total advertising expenditure growth Singapore 2018-2020
- Total advertising expenditure growth Malaysia 2018-2020
- Pay TV ad spend in Asia Pacific 2016-2021
- GoogleAds average monthly CPC in Italy 2023, by industry
- Search advertising expenditure Thailand 2018-2021
- Advertising expenditure of Sherwin-Williams 2014-2023
Further Content: You might find this interesting as well
Statistics
- Search advertising spending in the U.S. 2019-2026
- Desktop ad spend in the U.S. 2014-2019, by format
- Search ad spend in Ireland 2018-2023
- Google search ad revenue in the U.S. 2019-2024
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- U.S. search ad spending 2014-2019, by device
- Digital ad spend in Italy 2019-2020, by channel
- Brazil: online search ad investments 2015-2018
- Search media ad spend in Latin America 2022, by country
- Mobile search advertising spending in the U.S. 2015-2020
- Addressable TV ad spend in the UK 2019-2021, by platform
- Advertising expenditure in Hungary 2012-2024
- Advertising expenditure in Montenegro 2010-2019
- Total advertising expenditure growth Singapore 2018-2020
- Total advertising expenditure growth Malaysia 2018-2020
- Pay TV ad spend in Asia Pacific 2016-2021
- GoogleAds average monthly CPC in Italy 2023, by industry
- Search advertising expenditure Thailand 2018-2021
- Advertising expenditure of Sherwin-Williams 2014-2023
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Winterberry Group. (January 18, 2024). Search advertising spending in the United States 2019 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/190275/us-online-display-and-search-advertising-forecast-2010-to-2015/
Winterberry Group. "Search advertising spending in the United States 2019 to 2023 (in billion U.S. dollars)." Chart. January 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/190275/us-online-display-and-search-advertising-forecast-2010-to-2015/
Winterberry Group. (2024). Search advertising spending in the United States 2019 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/190275/us-online-display-and-search-advertising-forecast-2010-to-2015/
Winterberry Group. "Search Advertising Spending in The United States 2019 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/190275/us-online-display-and-search-advertising-forecast-2010-to-2015/
Winterberry Group, Search advertising spending in the United States 2019 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/190275/us-online-display-and-search-advertising-forecast-2010-to-2015/ (last visited November 21, 2024)
Search advertising spending in the United States 2019 to 2023 (in billion U.S. dollars) [Graph], Winterberry Group, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/190275/us-online-display-and-search-advertising-forecast-2010-to-2015/