Digital ad spend growth in the U.S. 2024, by format

Published by Statista Research Department, Apr 12, 2024
Based on the answers of U.S. ad investment decision makers, it was projected that connected TV (CTV) advertising budgets would increase by 14.5 percent in 2024 versus 2023, on average. CTV was expected to be the digital medium with the highest ad budget growth in 2024. Social media was forecast to ranks second, with a growth rate of 11.4 percent.

Change in digital advertising spending in the United States in 2024, by format

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Release date

November 2023

Region

United States

Survey time period

October 20 to November 9, 2023

Number of respondents

203 respondents

Special properties

among ad investment decision makers at brands, agencies, and other related entities

Method of interview

Email survey

Citation formats
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Statistics on " Digital advertising in the United States "

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Other statistics that may interest you Digital advertising in the United States

Global overview

6

U.S. overview

8

Formats

8

Marketer insights

7

Consumer attitudes

8

Further related statistics

13

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Statistics

Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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