Brand value of the leading telecom brands 2023

Of the ten most valuable telecom brands worldwide, AT&T stood in first place with a total brand value of about 89 billion U.S. dollars in 2023. Other brands on the list include Verison, Telekom/T-Mobile, Xfinity, and Spectrum. 

BrandZ™ valuation method

The values within this statistic are based on the BrandZ™ valuation method. It calculates and combines financial value (tangible and intangible assets) and brand contribution (current demand, price premium, etc.) to determine the value of a brand. Other company brand rankings may use a different methodology. For instance, the Royalty Relief approach, which was used for another brand ranking, has a different set of measures to achieve their definition of brand value, resulting in different values.

Telecom spending forecast

The telco service industry is a trillion-dollar market set to grow in the coming years. Global telecommunication spending is forecast to amount to almost 1.6 trillion U.S. dollars in 2024, as the number of mobile users worldwide is set to grow to over 7.4 billion in the same year. The Americas region is forecast to increase the most in telecom services end-user spending between 2020 and 2024.