In 2020, digital advertising spending of companies in the business-to-business (B2B) tech products and services sector in the United States amounted to 2.62 billion U.S. dollars. The source projected that the expenditure would increase to 4.74 billion by 2023.
Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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eMarketer. (September 10, 2021). Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. September 10, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer. (2021). Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Tech Products and Services Digital Advertising Spending in The United States from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/
eMarketer, Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/ (last visited July 03, 2024)
Business-to-business (B2B) tech products and services digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph], eMarketer, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/189941/b2b-tech-digital-ad-spend-usa/