U.S. TV ad spend growth 2017, by format

Published by
Michele Majidi,
Jan 5, 2023
The graph shows the change in TV advertising spending in selected formats in the United States in September 2017. National broadcast TV advertising decreased by five percent in September 2017 versus September 2016, while local TV advertising grew by 14 percent year on year.

Change in TV advertising spending in selected formats in the United States in September 2017

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Sources

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Release date

October 2017

Region

United States

Survey time period

September 2016 and September 2017

Supplementary notes

The source provides the following information: "Standard Media Index gets it data directly from the traffic computers at media agencies representing about 60% of U.S. spending."

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

Further related statistics

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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