The statistic above presents the leading newspapers in the U.S. based on their market penetration in their respective metro regions. In 2012, the Buffalo News reached 64 percent of all adults in the region with print and online editions.
Leading U.S. newspapers* in 2012, by market penetration
Characteristic
Share of adults reached in the metro region of the newspaper
print and online newspapers / based on five weekday, one Sunday or seven-day online readership
Supplementary notes
* Newspapers had to meet the following criteria to be considered for this ranking: Paid newspapers with sunday and daily editions. At least 5 percent penetration for both the sunday and the daily edition. ** Gannett Wisconsin Papers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Reporter, Oshkosh Northwester and their respective websites. Market penetration is defined as percentage of adults in the metro region of the newspaper reached by print or online offering of the newspaper. Figure for New Orleans Times-Picayune does not include the e-edition.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pew Research Center. (March 18, 2013). Leading U.S. newspapers* in 2012, by market penetration [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center. "Leading U.S. newspapers* in 2012, by market penetration." Chart. March 18, 2013. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center. (2013). Leading U.S. newspapers* in 2012, by market penetration. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center. "Leading U.S. Newspapers* in 2012, by Market Penetration." Statista, Statista Inc., 18 Mar 2013, https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center, Leading U.S. newspapers* in 2012, by market penetration Statista, https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/ (last visited December 23, 2024)
Leading U.S. newspapers* in 2012, by market penetration [Graph], Pew Research Center, March 18, 2013. [Online]. Available: https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
