The statistic above presents the leading newspapers in the U.S. based on their market penetration in their respective metro regions. In 2012, the Buffalo News reached 64 percent of all adults in the region with print and online editions.
Leading U.S. newspapers* in 2012, by market penetration
Characteristic
Share of adults reached in the metro region of the newspaper
print and online newspapers / based on five weekday, one Sunday or seven-day online readership
Supplementary notes
* Newspapers had to meet the following criteria to be considered for this ranking: Paid newspapers with sunday and daily editions. At least 5 percent penetration for both the sunday and the daily edition. ** Gannett Wisconsin Papers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Reporter, Oshkosh Northwester and their respective websites. Market penetration is defined as percentage of adults in the metro region of the newspaper reached by print or online offering of the newspaper. Figure for New Orleans Times-Picayune does not include the e-edition.
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Pew Research Center. (March 18, 2013). Leading U.S. newspapers* in 2012, by market penetration [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center. "Leading U.S. newspapers* in 2012, by market penetration." Chart. March 18, 2013. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center. (2013). Leading U.S. newspapers* in 2012, by market penetration. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center. "Leading U.S. Newspapers* in 2012, by Market Penetration." Statista, Statista Inc., 18 Mar 2013, https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
Pew Research Center, Leading U.S. newspapers* in 2012, by market penetration Statista, https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/ (last visited October 31, 2024)
Leading U.S. newspapers* in 2012, by market penetration [Graph], Pew Research Center, March 18, 2013. [Online]. Available: https://www.statista.com/statistics/189785/market-penetration-of-us-newspapers-2010/
