A study released in early 2024 revealed that 84 percent of U.S. consumers aged 12 years or above are aware of podcasting, up by more than 30 percent from a decade ago. Podcasts have been growing in popularity for several years and have become widespread in use for educational purposes, storytelling, interviews, building brand awareness, and more.
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024
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Poder360. (April 13, 2024). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360. "Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024." Chart. April 13, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360. (2024). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360. "Percentage of Consumers Who Are Aware of Podcasting in The United States from 2006 to 2024." Statista, Statista Inc., 13 Apr 2024, https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360, Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024 Statista, https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/ (last visited December 30, 2024)
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024 [Graph], Poder360, April 13, 2024. [Online]. Available: https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
