Sales of the leading potato chip brands of the U.S. 2024

Lay's was the leading potato chip brand of the United States with about 4.27 billion U.S. dollars worth of sales in 2024. Ruffles was the second leading brand with 1.9 billion dollars in sales. 

U.S. potato chip market

Potato chips are one of the subcategories of the retail snacking department. They are made out of potatoes. After harvest, the main production steps include sorting, washing, peeling, trimming and cutting into thin slices. Further along in the manufacturing process, they are washed again and dewatered and either take a bath in the deep fryer or are baked until they take on a crunchy consistency. Classic potato chips are slightly salted, but a large variety of flavors or seasonings widely available intending a move towards the refinement of a basic potato chip.

In the U.S. retail landscape, Lay’s were ranked as the leading potato chip brand in the United States in 2024, with Ruffles potato chips ranked second. These potato chips are known for their crinkle-cut. In accordance, the brand is marketed by the slogan ‘Ruffles have ridges’. Both potato chip brands – Lay’s and Ruffles - are owned by Frito Lay North America, which is one of PepsiCo’s subdivisions who manufactures sweet and savory snack foods. Frito Lay was the undisputed market leader of potato chips in the United States, based on generated sales. The wholly owned subsidiary is headquartered in Plano, TX, United States.