Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowLeading 10 salad dressing mixes brands sales of the U.S. 2012
This graph shows the sales of the leading 10 salad dressing mixes brands of the United States in 2012. Hidden Valley Ranch was the top ranked salad dressing mix brand with about USD 73.5 million worth of sales in 2012.
Salad dressings
Salad dressings belong to the sauces and condiments’ product category. They are used as sauce for salads and give them a unique taste through the combination of various ingredients. Additionally, salad dressings may compliment a variety of main dishes, plain vegetables or may be used in dips. A mix of oil and vinegar is the most common salad dressing – also known as traditional ‘Vinaigrette’, which originated in Italy. Alternative dressings are mayonnaise- or dairy-based such as Ranch or Caesar dressing. These dressing types are rich and creamy and most popular in the United States.
In general, consumers have the choice to decide if they want to make home-style dressings using dry salad dressing and seasoning mixes or if they purchase the manufactured dressings at a retail store. Retailers in the United States offer salad dressing mixes brands such as Hidden Valley Ranch, Good Seasons or Uncle Dan’s. Private label goods have continued to gain more and more market share. Salad dressing mixes come with different spices and herbs, and vary in package size. For consumers they are easy to prepare and leave sufficient room for experimenting with new dishes. Companies often label their products with recipe suggestions on the back to give customers some ideas for multiple uses.
Hidden Valley Ranch is a brand of The HV Food Products Company. The company was ranked as the leading salad dressing mix vendor in the United States in 2012, based on category sales of about USD 74 million.
Salad dressings
Salad dressings belong to the sauces and condiments’ product category. They are used as sauce for salads and give them a unique taste through the combination of various ingredients. Additionally, salad dressings may compliment a variety of main dishes, plain vegetables or may be used in dips. A mix of oil and vinegar is the most common salad dressing – also known as traditional ‘Vinaigrette’, which originated in Italy. Alternative dressings are mayonnaise- or dairy-based such as Ranch or Caesar dressing. These dressing types are rich and creamy and most popular in the United States.
In general, consumers have the choice to decide if they want to make home-style dressings using dry salad dressing and seasoning mixes or if they purchase the manufactured dressings at a retail store. Retailers in the United States offer salad dressing mixes brands such as Hidden Valley Ranch, Good Seasons or Uncle Dan’s. Private label goods have continued to gain more and more market share. Salad dressing mixes come with different spices and herbs, and vary in package size. For consumers they are easy to prepare and leave sufficient room for experimenting with new dishes. Companies often label their products with recipe suggestions on the back to give customers some ideas for multiple uses.
Hidden Valley Ranch is a brand of The HV Food Products Company. The company was ranked as the leading salad dressing mix vendor in the United States in 2012, based on category sales of about USD 74 million.
