Market share of film studios in the U.S. & Canada 2010-2023
In 2023, Universal alone accounted for over one-quarter (20.3 percent) of the box office revenue in the United States and Canada, thanks to blockbusters such as "Oppenheimer". Disney ranked second in box office market share at 16.2 percent. Warner Bros held a share of approximately 16 percent that year.
Disney's superpowers
The company's performance at the so-called North American box office led to yet another outstanding placement in the U.S.'s mediascape. In 2022, Disney's box office market share once again stood above 25 percent, a milestone the studio has been achieving every other year since the second half of the 2010s. But an overreliance on superhero stories – noticeable since Disney acquired Marvel in 2009 – may have its days counted. The share of moviegoers in the U.S. saying they were getting tired of so many superhero movies grew by six percentage points between mid-2018 and the end of 2021.
Who has the range?
Diversity in film genres seems to also be important to attract newer audiences. During a mid-2021 survey, over a third of responding Gen Zers said their main motivation for attending movie theaters was a variety of movie offerings. This segment is key for the cinema industry. Historically, the 12-17 age group has been recording the highest average of movies seen per capita in a theater in the U.S. In 2021, the figure stood at 2.5. Among people aged 50 and above, the average stood below one.
