A survey conducted in the United States between September and November 2020 revealed that women were more likely than men to multi-task whilst reading digital books, with 73.4 percent saying they did so when listening to audiobooks, compared to 66.1 percent of men. Equally, more women than men reported engaging in several activities at once when reading e-books.
Audiobooks
Digital book listenership and readership is growing. A study showed that the average number of audiobooks listened to per year increased steadily between 2018 and 2020, and revenue is also on the up. Data on audiobook sales revenue gathered from publishers in the United States found that the number hit 1.3 billion U.S. dollars in 2020.
E-books
The number of e-books sold also increased in recent years and in 2020 amounted to 191 million. These figures exclude sales of e-books by indie authors, and as such the do not provide a full overview of the market, meaning that the actual sales figures are likely to be significantly higher.
Multi-tasking whilst listening to audiobooks and reading e-books among adults in the United States as of November 2020, by gender
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Panorama Project. (February 17, 2021). Multi-tasking whilst listening to audiobooks and reading e-books among adults in the United States as of November 2020, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/186948/us-book-reading-habits-since-2002/
Panorama Project. "Multi-tasking whilst listening to audiobooks and reading e-books among adults in the United States as of November 2020, by gender." Chart. February 17, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/186948/us-book-reading-habits-since-2002/
Panorama Project. (2021). Multi-tasking whilst listening to audiobooks and reading e-books among adults in the United States as of November 2020, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/186948/us-book-reading-habits-since-2002/
Panorama Project. "Multi-tasking Whilst Listening to Audiobooks and Reading E-books among Adults in The United States as of November 2020, by Gender." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/186948/us-book-reading-habits-since-2002/
Panorama Project, Multi-tasking whilst listening to audiobooks and reading e-books among adults in the United States as of November 2020, by gender Statista, https://www.statista.com/statistics/186948/us-book-reading-habits-since-2002/ (last visited December 30, 2024)
Multi-tasking whilst listening to audiobooks and reading e-books among adults in the United States as of November 2020, by gender [Graph], Panorama Project, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/186948/us-book-reading-habits-since-2002/
