Digital ad spend in the U.S. 2023, by purchase method

Published by Statista Research Department, Feb 8, 2024
In the third quarter of 2023, 73 percent of digital advertising expenditure in the United States was spent programmatically and the remaining 27 percent directly. Programmatic digital display ad spend in the U.S. was estimated at 145 billion U.S. dollars that year.

Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method

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Statistic: Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method

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Release date

October 2023

Region

United States

Survey time period

Q3 2023

Supplementary notes

* Forecast.

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Regional data

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Leading markets

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Players

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Connected TV (CTV)

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Digital out-of-home (DOOH)

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Marketer insights

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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