The U.S. pay TV industry continues to face challenges, with revenues declining. In 2022, providers generated around 57.18 billion U.S. dollars from advertising and licensing of rights to broadcast programs, while air time advertising brought in 28.77 billion U.S. dollars, both down from the previous year.
As consumers reassess their entertainment options, the future of pay TV remains uncertain. A 2024 survey revealed that over 40 percent of U.S. respondents plan to use subscription video-on-demand services after canceling their pay TV subscriptions. However, about one in four adults who were likely to cancel their pay TV service in the next year indicated they would switch to another pay TV provider. This suggests some resilience in the market, and underscores the need for companies to adapt their offerings and business models to retain subscribers in an increasingly competitive television and streaming industry.
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source
(in million U.S. dollars)
Characteristic
Advertising and program revenue (licensing of rights to broadcast speciality programs)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
US Census Bureau. (January 30, 2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars)." Chart. January 30, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. (2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue Generated by Providers of Cable and Other Subscription Programming in The United States from 2010 to 2022, by Source (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau, Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) Statista, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/ (last visited December 23, 2024)
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph], US Census Bureau, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
