In 2022, U.S. cable and pay TV providers generated around 57.18 billion U.S. dollars in advertising and program revenue. In comparison, it generated 28.77 billion U.S. dollars from advertising on air time.
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source
(in million U.S. dollars)
Characteristic
Advertising and program revenue (licensing of rights to broadcast speciality programs)
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US Census Bureau. (January 30, 2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars)." Chart. January 30, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. (2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue Generated by Providers of Cable and Other Subscription Programming in The United States from 2010 to 2022, by Source (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau, Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) Statista, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/ (last visited July 22, 2024)
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph], US Census Bureau, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/