Advertising expenditure in the U.S. 2024, by medium

Published by Statista Research Department, Apr 12, 2024
Based on the answers of U.S. ad investment decision makers, it was projected that digital video advertising would account for 22.6 percent of U.S. ad spending in 2024. Paid search was expected to account for 16 percent. Social media and digital display were also planned to exceed a 10-percent share.

Distribution of advertising expenditure in the United States in 2024, by medium

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Source

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Release date

November 2023

Region

United States

Survey time period

October 20 to November 9, 2023

Number of respondents

203 respondents

Special properties

among buy-side ad investment decision-makers, primarily at brands and agencies

Method of interview

Email survey

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Statistics on " Digital advertising in the United States "

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Global overview

6

U.S. overview

8

Formats

8

Marketer insights

7

Consumer attitudes

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Further related statistics

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