Internet ad spend in the U.S. 2020-2025

In 2020, when markets were experiencing repercussion of the COVID-19 pandemic, internet advertising spending in the United States increased by over 12 percent, to reach 140 billion U.S. In the presented period, the expenditure is expected to grow at the compound annual growth rate (CAGR) of 5.5 percent and reach the 200 billion threshold in 2025.

Online content marketing

In 2020, content marketing was believed to be the single most effective digital marketing technique. Approximately 17 percent of marketers worldwide considered this to be the activity that tends to make the largest commercial impact. Other effective techniques on the list included AI and machine learning, social media marketing, and search engine optimization (or SEO).

Influence of ad placement

Where ads are placed online can have an impact on how consumers perceive a brand. In the second quarter of 2020, 48 percent of surveyed internet users believed that displaying ads around relevant online content would not influence their perception of the brand. However, about 41 percent of users stated that it would have a positive effect. Only four percent of respondents reported it would have a negative impact.