United States: Facebook usage penetration 2018-2027

Published by
Stacy Jo Dixon,
Dec 14, 2023
In 2022, an estimated 71.43 percent of internet users in the United States used Facebook regularly. In 2027, the share of the digital population using the social network is projected to increase to roughly 75 percent. As of January 2022, Facebook was the most popular social media network worldwide, followed by YouTube and WhatsApp.

Facebook usage penetration in the United States from 2018 to 2027

CharacteristicShare of internet users
2027* 75.79%
2026* 74.94%
2025* 73.99%
2024* 73.17%
2023* 72.13%
2022 71.43%
2021 70.18%
2020 69.82%
2019 67.3%
2018 67.19%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of internet users67.19%67.19%67.3%67.3%69.82%69.82%70.18%70.18%71.43%71.43%72.13%72.13%73.17%73.17%73.99%73.99%74.94%74.94%75.79%75.79%201820192020202120222023*2024*2025*2026*2027*
0%20%40%60%80%100%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2021

Region

United States

Survey time period

2018 to 2022

Special properties

internet users who access their Facebook account via any device at least once per month

Supplementary notes

*Forecast.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Social media usage in Spain "

Other statistics that may interest you Social media usage in Spain

Overview

8

Usage

7

Performance

7

Facebook

7

Instagram

5

LinkedIn

5

TikTok

4

Twitter

6

Messaging platforms

5

Social media advertising

8

Spotlight: Spanish influencer market

8

Further related statistics

17

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Facebook usage in the United StatesSocial mediaSocial media usage in the United StatesInstagramBrands on social media
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.