United States: Facebook usage penetration 2018-2027

Published by
Stacy Jo Dixon,
Dec 14, 2023
In 2022, an estimated 71.43 percent of internet users in the United States used Facebook regularly. In 2027, the share of the digital population using the social network is projected to increase to roughly 75 percent. As of January 2022, Facebook was the most popular social media network worldwide, followed by YouTube and WhatsApp.

Facebook usage penetration in the United States from 2018 to 2027

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Release date

June 2021

Region

United States

Survey time period

2018 to 2022

Special properties

internet users who access their Facebook account via any device at least once per month

Supplementary notes

*Forecast.

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