In 2023, per capita consumption of bottled water amounted to roughly 46.4 gallons in the United States. Bottled water includes drinking water sold in plastic as well as glass bottles. The amount of bottled carbonated and still water that the average American consumes has increased significantly over the past two decades.
Leading bottled water brands
When compared to brands, private label bottled still water in the United States accounted for the highest sales numbers in 2023, namely just over 5.3 billion U.S. dollars. The top still water brands that year were Aquafina and Glacéau Smartwater, which both made approximately one billion U.S. dollar sales. Sparkling Ice accounted for the highest sales numbers in the sparkling/mineral water category that year. Ahead of private label, La Croix and Bubly.
Affordability of tap water
In the United States, according to a survey conducted in May 2024, just over 30 percent of respondents strongly agreed that tap water is affordable. By comparison, only seven percent strongly disagreed with this statement.
Per capita consumption of bottled water in the United States from 1999 to 2023
(in gallons)
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International Bottled Water Association. (May 31, 2024). Per capita consumption of bottled water in the United States from 1999 to 2023 (in gallons) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/
International Bottled Water Association. "Per capita consumption of bottled water in the United States from 1999 to 2023 (in gallons)." Chart. May 31, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/
International Bottled Water Association. (2024). Per capita consumption of bottled water in the United States from 1999 to 2023 (in gallons). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/
International Bottled Water Association. "Per Capita Consumption of Bottled Water in The United States from 1999 to 2023 (in Gallons)." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/
International Bottled Water Association, Per capita consumption of bottled water in the United States from 1999 to 2023 (in gallons) Statista, https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/ (last visited December 30, 2024)
Per capita consumption of bottled water in the United States from 1999 to 2023 (in gallons) [Graph], International Bottled Water Association, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/
