Per capita consumption of bottled water in the U.S. 1999-2023
In 2023, per capita consumption of bottled water amounted to roughly 46.4 gallons in the United States. Bottled water includes drinking water sold in plastic as well as glass bottles. The amount of bottled carbonated and still water that the average American consumes has increased significantly over the past two decades.
Leading bottled water brands
When compared to brands, private label bottled still water in the United States accounted for the highest sales numbers in 2023, namely just over 5.3 billion U.S. dollars. The top still water brands that year were Aquafina and Glacéau Smartwater, which both made approximately one billion U.S. dollar sales. Sparkling Ice accounted for the highest sales numbers in the sparkling/mineral water category that year. Ahead of private label, La Croix and Bubly.
Affordability of tap water
In the United States, according to a survey conducted in May 2024, just over 30 percent of respondents strongly agreed that tap water is affordable. By comparison, only seven percent strongly disagreed with this statement.