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Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowIn the second quarter of 2024, worldwide tablet shipments stood at almost 34.5 million units, an increase from the previous quarter, when around 31 million tablets were shipped.
Worldwide tablet shipments - additional information
Around 128.5 million units of tablets were shipped worldwide in 2023, with shipments peaking at 36.8 million units in the final quarter of the year. Android overtook Apple’s iOS as the most popular operating system in 2012 and held that status until the second quarter of 2022, when Apple regained the leading position. In the second quarter of 2023, around 36 percent of tablets worldwide run on iPadOS.
Apple is the leading tablet vendor, holding a share of 35.8 percent of global tablet shipments in the second quarter of 2024. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 20.1 percent in the second quarter of 2024. Overall Samsung shipped just under seven million units of tablets in that quarter, in comparison to the 12.3 million shipped by Apple, which generated the company revenue of over seven billion U.S. dollars.
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Overview
Companies: Shipments
Companies: Market shares
Regional consumption
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.