Worldwide tablet shipments 2010-2024, by quarter

In the third quarter of 2024, worldwide tablet shipments stood at almost 39.6 million units, an increase from the previous quarter, when around 34.4 million tablets were shipped. 

Worldwide tablet shipments - additional information

Around 128.5 million units of tablets were shipped worldwide in 2023, with shipments peaking at 36.8 million units in the final quarter of the year. Android overtook Apple’s iOS as the most popular operating system in 2012 and held that status until the second quarter of 2022, when Apple regained the leading position. In the third quarter of 2024, around 32 percent of tablets worldwide run on iPadOS. 

Apple vs. Samsung

Apple is the leading tablet vendor, holding a share of 31.7 percent of global tablet shipments in the third quarter of 2024. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 17.9 percent in the third quarter of 2024. Overall Samsung shipped just above seven million units of tablets in that quarter, in comparison to the 12.6 million shipped by Apple, which generated the company revenue of almost seven billion U.S. dollars.