Share of social in digital ad spend in the U.S. 2021-2025

Published by Statista Research Department, Nov 22, 2024
In 2022, social networks accounted for 27.1 percent of digital advertising spending in the United States. The share is expected to decrease annually between 2022 and 2025, to reach 25.3 percent at the end of that period.

Share of social network in digital advertising spending in the United States from 2021 to 2025

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Release date

June 2023

Region

United States

Survey time period

2015

Supplementary notes

* Forecast.

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Statistics on " Social media marketing in the United States "

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Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

Further related statistics

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Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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