U.S. search terms count for iOS streaming apps' discovery 2024, by rank

Published by Laura Ceci, Apr 14, 2025

In July 2024, Hulu had over five thousand search terms leading to the discovery of its app on the Apple App Store in the United States, with 200 of them ranking the app among the top 10 results. Peacock had 259 unique keywords, contributing to its discoverability among top results for U.S. iOS users. Disney+ registered over 140 search terms showing the app among the top searches, while around 1,680 keywords ranked the app below the top 10 search results.

Number of search terms leading to selected streaming apps discovery on the Apple App Store in the United States as of July 2024, by rank

CharacteristicTop 10 resultsBelow 10
Hulu 200 5,162
Peacock 259 3,300
Disney+ 142 1,677
Max 151 1,612
Paramount+ 56 1,015
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Number of search terms20020025925914214215115156565,1625,1623,3003,3001,6771,6771,6121,6121,0151,015Top 10 resultsBelow 10HuluPeacockDisney+MaxParamount+
01,0002,0003,0004,0005,0006,000

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Release date

August 2024

Region

United States

Survey time period

July 2024

Special properties

Based on search results data in the Apple App Store

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