Brands leveraging AI to improve customer experience 2025

Published by Daniela Coppola, Apr 7, 2025

In 2025, a significant number of brand leaders are turning to AI tools to enhance their strategies. Around 77 percent of brands plan to use AI to eliminate guesswork during the discovery process, while about 83 percent aim to leverage AI to improve the overall user experience. With almost 80 percent of brands seeking to differentiate themselves from the competition during discovery.

Brands using AI to enhance customer experience in 2025

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Brands using AI to enhance customer experience in 2025

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Release date

March 2025

Region

Worldwide

Survey time period

February 10th and 27th, 2025

Number of respondents

600 brand leaders

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Statistics on " Artificial intelligence (AI) in business "

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Overview

5

Segment: Business benefits

4

Segment: Business challenges

4

Segment: Employees

6

Special focus: Deployment and infrastructure

5
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