A 2024 survey carried out in the United Kingdom showed that Gen Z (44 percent) and Millennial (55 percent) shoppers were the most enthusiastic toward AI personalization when shopping online. In turn, Boomers were more skeptical, with 13 percent of them appreciating product and service recommendations implemented with AI-powered technologies.
Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort
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Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort
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Wunderkind. (January 27, 2025). Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind. "Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort." Chart. January 27, 2025. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind. (2025). Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind. "Consumer Sentiment on Ai Personalization in The United Kingdom (Uk) in 2024, by Generational Cohort." Statista, Statista Inc., 27 Jan 2025, https://www.statista.com/statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
Wunderkind, Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort Statista, https://www.statista.com/statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/ (last visited May 13, 2025)
Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort [Graph], Wunderkind, January 27, 2025. [Online]. Available: https://www.statista.com/statistics/1609123/consumer-sentiment-on-ai-personalization-in-the-uk/
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