Conversion rate of websites by device and visitor type 2024
Websites conversion rates on desktop is almost double than on mobiles, according to a worldwide study. The conversion rate of returning visitors was 3.05 percent.
Conversion rate of websites in 2024, by device and visitor type
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E-commerce checkout behavior
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Overview
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Online orders
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Conversion
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- Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
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Cart abandonment
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Digital payment preferences
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- Premium Statistic Most used payment methods in e-commerce worldwide in 2024, by region
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Spotlight: Buy now, pay later
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- Premium Statistic BNPL use as a payment method for e-commerce worldwide 2024, by age and gender
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Starter Account
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ContentSquare. (March 30, 2025). Conversion rate of websites in 2024, by device and visitor type [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1608588/online-conversion-rates-by-device-and-visitor-type/
ContentSquare. "Conversion rate of websites in 2024, by device and visitor type ." Chart. March 30, 2025. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1608588/online-conversion-rates-by-device-and-visitor-type/
ContentSquare. (2025). Conversion rate of websites in 2024, by device and visitor type . Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1608588/online-conversion-rates-by-device-and-visitor-type/
ContentSquare. "Conversion Rate of Websites in 2024, by Device and Visitor Type ." Statista, Statista Inc., 30 Mar 2025, https://www.statista.com/statistics/1608588/online-conversion-rates-by-device-and-visitor-type/
ContentSquare, Conversion rate of websites in 2024, by device and visitor type Statista, https://www.statista.com/statistics/1608588/online-conversion-rates-by-device-and-visitor-type/ (last visited May 14, 2025)
Conversion rate of websites in 2024, by device and visitor type [Graph], ContentSquare, March 30, 2025. [Online]. Available: https://www.statista.com/statistics/1608588/online-conversion-rates-by-device-and-visitor-type/
