During a survey among business-to-business (B2B) marketers published in February 2025, approximately 43 percent of participants included targeting audiences among the most effective applications of artificial intelligence (AI) in marketing automation. Around 41 percent cited analytics and reporting while 36 percent mentioned personalization. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.
Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025
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Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025
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Act-On. (February 12, 2025). Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1607549/ai-marketing-automation-b2b-marketers/
Act-On. "Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025." Chart. February 12, 2025. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1607549/ai-marketing-automation-b2b-marketers/
Act-On. (2025). Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1607549/ai-marketing-automation-b2b-marketers/
Act-On. "Most Effective Applications of Artificial Intelligence (Ai) in Marketing Automation According to Business-to-business (B2b) Marketers Worldwide as of February 2025." Statista, Statista Inc., 12 Feb 2025, https://www.statista.com/statistics/1607549/ai-marketing-automation-b2b-marketers/
Act-On, Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025 Statista, https://www.statista.com/statistics/1607549/ai-marketing-automation-b2b-marketers/ (last visited April 25, 2025)
Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph], Act-On, February 12, 2025. [Online]. Available: https://www.statista.com/statistics/1607549/ai-marketing-automation-b2b-marketers/
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