During a survey among business-to-business (B2B) marketers published in February 2025, approximately 51 percent of participants included creating an overall strategy among the most challenging aspects of using marketing automation to improve performance. Collecting quality data and allocating budget and resources followed, mentioned by 49 and 43 percent of respondents, respectively. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.
Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025
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Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025
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Act-On. (February 12, 2025). Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On. "Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025." Chart. February 12, 2025. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On. (2025). Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On. "Most Challenging Aspects of Using Marketing Automation to Improve Performance According to Business-to-business (B2b) Marketers Worldwide as of February 2025." Statista, Statista Inc., 12 Feb 2025, https://www.statista.com/statistics/1607540/challenges-marketing-automation-b2b-marketers/
Act-On, Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025 Statista, https://www.statista.com/statistics/1607540/challenges-marketing-automation-b2b-marketers/ (last visited May 15, 2025)
Most challenging aspects of using marketing automation to improve performance according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph], Act-On, February 12, 2025. [Online]. Available: https://www.statista.com/statistics/1607540/challenges-marketing-automation-b2b-marketers/
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