Leading markets for AI companion apps 2023-2024, by consumer spend

Published by Laura Ceci, Mar 25, 2025

Between January 2023 and December 2024, the United States accounted for over 30 percent share of global consumer spend on artificial intelligence (AI) companion apps. India ranked second, as users based in the region generated more than 24 percent of global consumer spend on AI-supported companion apps. Brazil followed, with 12.4 percent of global spending on companion apps during the same examined period.

Leading markets for artificial intelligence (AI) companion apps from January 2023 to December 2024, by consumer spend

CharacteristicShare of consumer spending
United States 30.5%
India 24.3%
Brazil 12.4%
Mexico 6.5%
Pakistan 5.7%
United Kingdom 5%
China 4.3%
Germany 4.1%
France 3.6%
Indonesia 3.5%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of consumer spending30.5%30.5%24.3%24.3%12.4%12.4%6.5%6.5%5.7%5.7%5%5%4.3%4.3%4.1%4.1%3.6%3.6%3.5%3.5%United StatesIndiaBrazilMexicoPakistanUnited KingdomChinaGermanyFranceIndonesia
0%5%10%15%20%25%30%35%

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Release date

February 2025

Region

Worldwide

Survey time period

January 2023 to December 2024

Special properties

Consumer spend from China only includes data from Apple App Store

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