U.S. social media users 2024, by platform

Published by
Stacy Jo Dixon
,
Mar 20, 2025

In the United States as of December 2024, Facebook had over 131 million users, making the plaform the clear market leader in the country. YouTube had over 115 million users, and Instagram had 94.13 million.

Number of social media users in the United States as of December 2024, by platform (in millions)

CharacteristicNumber of users in millions
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Showing entries 1 to 13 (20 entries in total)
Statistic: Number of social media users in the United States as of December 2024, by platform (in millions)

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Source

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Release date

January 2025

Region

United States

Survey time period

December 2024

Number of respondents

60,869 respondents

Age group

18-64 years

Special properties

January 4, 2024 to December 12, 2024

Supplementary notes

Question: What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp. (multi-pick)

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