Popular content genres streamed on CTV in Latin America 2023

Published by
A. Guttmann,
Mar 21, 2025

Movies and TV shows were the most popular content types to be streamed in Latin America on connected TV devices (such as smart TVs, TV sticks, game consoles, etc.) in 2023. Sports were viewed by 55 percent of responding CTV owners at that time.

Leading content genres viewed on connected TV (CTV) devices via streaming platforms in Latina America in 2023

CharacteristicShare of respondents
Movies 93%
TV Shows 85%
Sports 55%
News 52%
Music 48%
Local/ live 28%
Other 3%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of respondents93%93%85%85%55%55%52%52%48%48%28%28%3%3%MoviesTV ShowsSportsNewsMusicLocal/ liveOther
0%20%40%60%80%100%120%

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Release date

March 2024

Region

Central and South America

Survey time period

2023

Special properties

among internet population

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

5

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