According to a survey in 2024, reading customer reviews before making a purchase was done by 40 percent of Gen Z respondents in the United States. Using a discount code or coupon at checkout was also a common practice in this generation.
Everything on "Gen Z online shopping behavior" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Categories
Purchase behavior
U.S. shoppers
Social sales
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