In 2024, digital advertising spending in the Asia-Pacific region was forecast to amount to about 157 billion U.S. dollars. Additionally, ad spend on digital advertising was forecast to further increase, while television and print advertising spending were estimated to decrease slightly between 2024 and 2026.
Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium
(in billion U.S. dollars)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
markets in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Supplementary notes
Digital advertising includes display banners, online video, social media, paid search, and classified. Print advertising includes newspapers and magazines.
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Dentsu. (February 24, 2025). Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. "Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars)." Chart. February 24, 2025. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. (2025). Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. "Forecast of Advertising Spending in The Asia-pacific Region from 2024 to 2026, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu, Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/ (last visited March 15, 2025)
Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph], Dentsu, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.