Gen Z' GenAI usage preference in the customer journey worldwide 2024, by stage

Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage

CharacteristicShare of respondents
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Release date

January 2025

Region

Worldwide

Survey time period

October to November 2024

Number of respondents

1,394 consumers

Age group

18-25 years

Special properties

Generation Z

Supplementary notes

Respondents were from 12 countries across North America, Europe, and Asia–Pacific.

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Gen Z online shopping behavior

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Statistics on " Gen Z online shopping behavior "

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Overview

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Purchase behavior

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Spotlight: Artificial intelligence

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