Gen Z's use of AI in the purchasing process in Europe 2024, by frequency

Published by
F. Watty
,
Apr 17, 2025

According to a 2024 survey, over one-third of Gen Z consumers in Europe have used artificial intelligence (AI) during their purchase process at some point. In comparison, around 56 percent stated that they have never used AI while shopping. 

Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency

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Showing entries 1 to 5 (5 entries in total)
Statistic: Share of Generation Z using artificial intelligence (AI) during the purchase process in Europe in 2024, by frequency

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Release date

December 2024

Region

Europe, France, Germany, Italy, Spain, United Kingdom

Survey time period

2024

Number of respondents

750 respondents

Age group

18-27 years

Special properties

Generation Z

Supplementary notes

The survey was conducted in Germany, Italy, Spain, the United Kingdom, and France.

Original question: Have you ever used artificial intelligence (AI) systems in your purchasing process?

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