As of March 2024, 52 percent of consumers worldwide chose to drink sustainable coffee to support fair wages and good working conditions in coffee production. Only 15 percent of consumers chose to drink sustainable coffee because it was offered at their workplace.
Reasons for drinking sustainable coffee among consumers worldwide in 2024
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Reasons for drinking sustainable coffee among consumers worldwide in 2024
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Only respondents who indicate that they drink sustainable coffee at least once a week were surveyed.
Method of interview
Online survey
Supplementary notes
Respondents surveyed came from Brazil, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom, and the United States as well as Switzerland. Original survey question was phrased as: "Why do you drink sustainable coffee?"
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Deloitte. (September 25, 2024). Reasons for drinking sustainable coffee among consumers worldwide in 2024 [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1563193/reasons-to-drink-sustainable-coffee-worldwide/
Deloitte. "Reasons for drinking sustainable coffee among consumers worldwide in 2024." Chart. September 25, 2024. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1563193/reasons-to-drink-sustainable-coffee-worldwide/
Deloitte. (2024). Reasons for drinking sustainable coffee among consumers worldwide in 2024. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1563193/reasons-to-drink-sustainable-coffee-worldwide/
Deloitte. "Reasons for Drinking Sustainable Coffee among Consumers Worldwide in 2024." Statista, Statista Inc., 25 Sep 2024, https://www.statista.com/statistics/1563193/reasons-to-drink-sustainable-coffee-worldwide/
Deloitte, Reasons for drinking sustainable coffee among consumers worldwide in 2024 Statista, https://www.statista.com/statistics/1563193/reasons-to-drink-sustainable-coffee-worldwide/ (last visited April 04, 2025)
Reasons for drinking sustainable coffee among consumers worldwide in 2024 [Graph], Deloitte, September 25, 2024. [Online]. Available: https://www.statista.com/statistics/1563193/reasons-to-drink-sustainable-coffee-worldwide/
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