According to a survey conducted in February 2025, 21 percent of adults in the United Kingdom (UK) reported that media and entertainment brands appealed them the most to use the metaverse. Travel brands, and the art industry followed, as each category potentially inspired 17 percent of UK adults to explore the metaverse. Education followed as 14 percent of users were interested in joining the platform for virtual leaning.
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Everything on "Metaverse" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Awareness
Usage
Metaverse apps & worlds
Virtual and augmented reality hardware
The metaverse and gaming
Regional focus: Japan and South Korea
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