Share of top U.S. websites ignoring user privacy preferences 2024

Published by
Ani Petrosyan,
Mar 4, 2025

As of September 2024, 75 percent of the 100 most visited websites in the United States shared personal data with advertising 3rd parties, even when users opted out. Moreover, 70 percent of them drop advertising 3rd party cookies even when users opt out.

Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024

CharacteristicShare of websites
Share personal data with advertising 3rd parties even when users opt out 75%
Drop advertising 3rd party cookies even when users opt out 70%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of websites75%75%70%70%Share personal data with advertising 3rd parties even when users opt outDrop advertising 3rd party cookies even when users opt out
0%20%40%60%80%100%

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Release date

November 2024

Region

United States

Survey time period

September 2024

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Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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