Share of ad-supported Netflix users worldwide 2024, by region

Published by
Julia Stoll,
Mar 12, 2025

In the third quarter of 2024, nearly one in four Netflix users in Europe, Middle East, and Africa (EMEA) chose the platform's ad-supported streaming tier, making this region the provider's largest market. In contrast, 15 percent of Netflix users in Latin America opted for the ad-supported option in the same period.

Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region

CharacteristicQ1 2024Q2 2024Q3 2024
UCAN 19% 21% 22%
EMEA 19% 20% 24%
LATAM 12% 14% 15%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of users19%19%19%19%12%12%21%21%20%20%14%14%22%22%24%24%15%15%Q1 2024Q2 2024Q3 2024UCANEMEALATAM
0%5%10%15%20%25%30%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2025

Region

Africa, Canada, Europe, Central and South America, United States, MENA

Survey time period

Q1 to Q3 2024

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Ad-supported video-on-demand market in the United States
  • 42 page/s
  • English
  • pptx
  • Detailed references

Everything on "Ad-supported video-on-demand market in the United States" in one document: edited and divided into chapters, including detailed references.

Go to report
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Netflix usage in the United States "

Other statistics that may interest you Netflix usage in the United States

Overview

8

Consumer behavior and demographics

8

Popular content

8

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.