According to a recent study, a record 43 percent of video streaming subscriptions in the United States came from ad-supported users in the third quarter of 2024. This marks a significant increase compared to the first quarter of 2022, when 28 percent of subscriptions were ad-based.
Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024
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Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024
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TheWrap. (December 19, 2024). Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1559427/ad-supported-streaming-subscriptions-united-states-us/
TheWrap. "Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024 ." Chart. December 19, 2024. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1559427/ad-supported-streaming-subscriptions-united-states-us/
TheWrap. (2024). Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024 . Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1559427/ad-supported-streaming-subscriptions-united-states-us/
TheWrap. "Share of Ad-supported Streaming Subscriptions in The United States from 1st Quarter 2022 to 3rd Quarter 2024 ." Statista, Statista Inc., 19 Dec 2024, https://www.statista.com/statistics/1559427/ad-supported-streaming-subscriptions-united-states-us/
TheWrap, Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/1559427/ad-supported-streaming-subscriptions-united-states-us/ (last visited April 28, 2025)
Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024 [Graph], TheWrap, December 19, 2024. [Online]. Available: https://www.statista.com/statistics/1559427/ad-supported-streaming-subscriptions-united-states-us/
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